Stars in Stripes campaign for Marks & Spencer
In March of this year, Insign successfully supplied digitally printed window displays to promote the new M&S spring and summer collection rolling out to all their UK stores.
The brief was to design large format window hanging displays to replicate the appearance of open pages of a glossy magazine.
Working closely with designers commissioned by M&S and shopfitters, we successfully reproduced large photographic images of well known celebrities they endorse such as Twiggy, Danni Minogue and Jamie Redknapp modelling their latest spring / summer collection.
The images were printed on thin Polypropylene sheet using our flat bed direct to panel digital print facility. The panels were then curved around MDF frames with Velcro so as can easily be removed and updated for the following season.
Once the concept was approved, a total of 837 displays size 1.4m x 1.9m were produced over a 14 day period and dispatched to M&S’ distribution centre in Rochdale.